What if your checking account worked hard for you like your best employee? Like the one you can count on to get stuff done. Or the one that goes the extra mile. To launch Wells Fargo’s new small business checking account suite, we positioned it as if it was that hard-working employee getting its hands dirty and rolling up its sleeves.

Radio Spot

Mama, we made TIME magazine. To expand the reach of the campaign, we took over TIME with a dope magazine cover wrap for a few of their issues. We did the same for Entrepreneur Mag.

The campaign led with introductory messaging, highlighted the key benefits of the checking accounts, and all the imagery showed small business owners putting in work.