Can’t Tame Us is more than a tagline. It’s a statement made, shaping the true identity of Minnesota’s fierce women competitors and their unwavering desire to push the boundaries.

This all-new brand persona sparked an entire state as Lynx fans needed all-new energy that hinted at their successful past but defined what they are now and the future they’re prepared to forge.

Can’t Tame Us became the team’s culture, a fan’s truth, and an evergreen rally call that established what it means to be a part of the Minnesota Lynx. Embraced from top down, I was able to get coaches, players, and everyone involved to believe in the essence of this movement. When the three word tagline came to mine, I knew I developed something that fit this organization perfectly.

The campaign came to life in various ways, and I was able to leave my print all over it. Even writing a mantra on a wall to remind the players who they are and what they stand for.

Shakin’ Convention & Defying Odds.