Three distinctive wines only available at Timberwolves games and events? Say Whaaaaa!
After I crafted names for each wine, we went big and created a video promo to highlight the trio. Yes, we used the Timberwolves head chef as a VO. His accent gave it more life.
For the first time in league history, the WNBA All-Star Game was being held at Target Center - home of the Minnesota Lynx. What’s a Minnesota All-Star Game without Minnesota stars though? Alongside the team’s marketing manager and two designers, I concepted the Lynx all-star voting campaign called “The House of Legends.”
Together, we adopted the Game of Thrones-esque vibe, and I wrote the copy for all emails, social media posts/graphics, microsite, and print pieces.
The result: Maya Moore was the leading vote-getter, and Sylvia Fowles and Seimone Augustus were named all-stars as well.
Growing up, fried chicken was a go to in my household, so having KFC as a client was always finger lickin' good. Check out a few of the projects I worked on for the Colonel Sanders.
For the first time in 14 years, the Timberwolves made the NBA Playoffs. The drought was over, fans felt the energy, and the team finally got the postseason monkey off its back.
After clinching a Playoff spot, I got Timberwolves fans hyped and ready for postseason action with this Playoff brand spot. The spot released via social, local TV, and aired as tease of the week via ESPN channels. Basically a dream come true.
Arby's had the meats and projects, I had the headlines and ideas.
